This year’s Oscars have been extremely popular. Actually, the Academy Awards ceremony was watched by no less than 43 million people.
The number of viewers of this year’s event is actually quite impressive, this being the biggest audience of the ceremony in more than a decade.
Some analysts seem to believe that posts on social media, as well as the interesting role of this year’s host have contributed to this success.
The 86th Academy Awards ceremony was telecast on Sunday night. This was surely a win for ABC, who actually signed a contract to broadcast the Oscars until 2020.
One of the most important moments of the ceremony was the announcement of Best Picture, when the audience grew with 6.4 percent compared to last year. This year’s winner was 12 Years a Slave, a movie which actually was expected to win. The impressive film directed by Steve McQueen and produced by Brad Pitt managed to conquer the audience.
Reports indicate that host Ellen DeGeneres helped raise audience numbers, her performance being quite appreciated by the fans. What was criticized about the show was the fact that it lasted too long, according to some.
The Oscars were also a hit on social media and Ellen in fact had an important role in that. The host of the ceremony posted a selfie on her Twitter account, which actually set a record when it comes to retweets, exceeding 2 million. The photo was said to break Twitter, as it caused an issue for the service which lasted 20 minutes.
Ellen DeGeneres has previously hosted the Oscars in 2007, when the audience figures indicated that the ceremony was watched by 40.2 million viewers. The host mostly received positive reviews for her role at the event. Previously, organizers tried to draw the interest of younger audience, bringing stars such as James Franco, Anne Hathaway and Seth McFarlane to host the event. None of them managed to get too much success in achieving that purpose.
The audience record at the Oscars was set in 1998, when the ceremony was watched by more than 55.3 million viewers. The Oscars usually is the second most-watched television program in the US, after the Super Bowl.