Jolly customers have assailed online stores in search of the perfect Christmas present for their beloved family and friends. Unfortunately the biggest retail chains were affected by temporary online glitches which left U.S. shoppers disappointed, says Reuters.
Best Buy was one of the retailers that lost large numbers of customers this winter because of their inability to fulfill the received orders. Tom Nenon, a philosophy professor at the University of Memphis, had an unpleasant experience with the chain. He had ordered a 42″ Samsung TV, but he was later on called by the reps of the company to inform him that his order was not fulfilled. Moreover, the employees of the company tried to convince Nenon to purchase an older model that was as expensive as the new one instead of repairing the mistakes they’ve made.
Many other retailers have gone through similar online problems this Christmas. Target Corp, Wal-Mart Stores and Barneys were clearly outpaced by the large demand of products. Customers blame the flawed management of the stores for the online glitches. Craig Johnson, president of retail consulting firm Customer Growth Partners explained the current situation by saying that Best Buy’s website was not ready to compete with other Web prices and thus, the online store got overwhelmed by the large numbers of consumers.
Best Buy’s spokesperson, Lisa Hawks reassured everyone that less than 1 percent of the customers’ online orders were affected. She further apologized for the inconvenience and she offered free e-Gift Cards to all affected clients. The company is now working to find solutions for the reported problems. Even though Barneys did not make any comments on the press, the company used Facebook to apologize to its customers for the problems they have created.
According to specialists, the IT glitches were caused by the deals that the companies offered for the Christmas period. Many powerful chains tried to attract more customers by offering free shipping this holiday season. The measure worked because clients have used the online channels of communication to purchase gifts. Unfortunately, the websites were not prepared to face the avalanche of orders and online shops crashed during the past month.