You’ve got to hand it to them: the selling pitch does sound great and now that Barnes & Noble decided to cut the prices, the Nook never looked better. In a nutshell, Nook prices are down if you’re looking for the “fastest, easiest to use eReader”.
In all honesty, Barnes & Noble does have a good product, but it still has a lot of work to do on branding. Amazon is still leader on this particular market with its Kindle Fire tablet that sells from $109 to $189. Moreover, Amazon is rumored to be working on a new version of the Kindle Fire, so the recent price cut on Nook tablets points out there’s a bit of despair among Barnes & Noble’s eReader division.
Barnes & Noble decided to cut Nook prices on three of its models. Retail prices for Nook tablets with 16 GB memory were cut from $249 to $199. The 8 GB Nook enjoys a minor discount of $20 so it is selling as of yesterday for $179. Barnes & Noble also cut prices on Nook Color, by $20 to $149.
This isn’t the first time Barnes & Noble decides to cut prices on Nook. It’s been doing so for a while now, with the sole purpose of closing the huge gap between itself and Amazon. Just a few weeks ago, Barnes & Noble had another discount for its Nook tablets. The $249 Nook tablet was joined in an offer with a $50 gift card for apps, accessories and e-books purchases.
Barnes & Noble is without a doubt the largest bookstore chain in the United States, but when it comes to e-books, Amazon is the leader with a staggering 60 percent of the profile sales. The recent discount for Nook tablets might help Barnes & Noble boost sales temporarily. The company is attempting to have a head start as the back-to-school shopping season is about to begin.
The company is also said of currently working on a new revolutionary version of its signature Nook. A report from CNET published in July read that the new Nook will hit the markets this fall, with a “revolutionary screen technology” no other product currently enjoys.
Anyway, seeing as Nook prices are currently down, if you ever wished for one maybe it’s time to buy it.