What does it take to sell a magazine these days? Well, take for instance Time’s cover on attachment parenting. That went viral. But Newsweek has a cover that will sell even more. Newsweek cover makes Barack Obama the country’s first gay president.
Whether or not it was a good idea to go public and endorse same sex marriages, one thing is for sure: there’s going to be a while before the media is going to let this one go. President Barack Obama endorsed same sex marriages last week, and ever since he has become the man that takes all the heat. With elections so close, it’s likely such public coverage is going to harm his chances for a second bid.
Obviously, Newsweek wasn’t the only one to think about a cover with Barack Obama under a rainbow halo, optimistic skyward look and the title of the country’s first gay president. It’s more of a matter of selling issues and raising awareness for the brand, rather than slamming down the president for the endorsement of gay marriage.
In fact, according to a Newsweek spokesperson the gay Barack Obama cover might in fact be just an inside rivalry between the editors. “When Tina saw the Time cover, she laughed and said ‘Let the games begin” revealed one spokesperson for the New York Post.
Obviously, without a controversial cover, not many would have ended up reading Andrew Sullivan’s article on Obama’s endorsement of gay marriages. According to Sullivan, the endorsement is more than just a “political ploy during an election year”. It was just a matter of time before the president would throw his support.
“When you step back a little and assess the record of Obama on gay rights, you see, in fact, that this was not an aberration. It was an inevitable culmination of three years of work” explains Andrew Sullivan. From his point of view, Obama just “had to discover his black identity and then reconcile it with his white family, just as gays discover their homosexual identity and then have to reconcile it with their heterosexual family”.
All in all, the scrutiny and controversy added will make the overall matter even more sensitive. And if Mitt Romney had a hard time trying to score some popularity points with the voters, the country’s first gay president concept is going to change things.