Although there are a lot of people arguing that Apple lost innovation in products with Steve Jobs’ death, consumers are still enticed by the company’s -i gadgets. The new iPad has been a disappointment for many, but the culture that Apple has successful created is still bringing clients in. The new iPad makes the case, as it breaks pre order record.
For a tablet that doesn’t come with many new technologies than the predecessor, the new iPad somehow has convinced clients to upgrade and ditch off the old versions. Analysts say that the new iPad is going to break records in revenue and sales.
According to Apple’s statement, the new iPad will be available in stores starting 8 a.m. this Friday throughout the company’s retail points, including Best Buy, Radio Shack, Sam’s Club, Target, Walmart and AT&T and Verizon location. Nine other countries (Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, Siwtzerland, Pierto Rico, U.S. Virgin Islands) will start selling the new iPad on the same day. By March 23rd, another 25 countries will be added to the list.
Canaccord Genuity has issued an estimate saying the new iPad will break pre order record. Analysts T Michael Walkley and Matthew Ramsay explain: “With our checks indicating record pre-orders and 2-3 week wait times for new iPads, we anticipate a record iPad launch this weekend”.
Plus, with such big pre orders, analysts estimate that this year Apple will be selling 65.6 million. For 2013, analysts expect Apple’s iPad unit to bring in 90.6 million.
With such high expectations, competitors in the tablet market are surely having second thoughts. Samsung has been trying hard to take the lead and steal some of Apple’s big share in the tablet market. And so did Amazon, HTC and all the other producers that comprehended what huge revenue potential the tablet market has.
At the same time, Apple’s new iPad has been particularly design to challenge its competitors. The tablet will be sold at the same price as the previous iPad, $499 for the 16GB version, Wi Fi version.
Analysts with Canaccord Genuity added: “While Samsung appears to have the most competitive Android tablet offering, we view Windows 8 as a greater longer – term threat to Apple’s dominant iPad share than Android tablets”.