When a certain industry is successful, players not directly active on that market, can’t keep away. The potential revenues and the whole media coverage are factors that entice anyone, not only related players. Based on that, Intel has decided to make the first steps in the mobile industry. The company and Motorola signed a strategic mobile agreement that will bring Intel direct access to revenues from smartphones.
CES 2012 was the stage the two companies have decided to announce their new partnership. According to the press release, Motorola and Intel have entered into a multi-year, multi-device strategic partnership that will incorporate Intel chips into Motorola’s Android tablets and smartphones. On top of that, the first Intel based smartphones will be released this summer.
Motorola and Intel’s partnership involve more than just smartphones. Motorola will integrate Intel based products in tablets also. As stated by Sanjay Jha, chairman and CEO of Motorola Mobility, and Intel President and CEO Paul Otellini, the collaboration combines Intel’s leadership in silicon technology and computing innovation with Motorola’s mobile device design expertise.
And Motorola isn’t the only company that Intel had in mind. The processor and chip producer also announced that this year Lenovo will release a handset based on the new Atom processor platform. Liu Jun, Lenovo senior vice president of Mobile Internet Digital Home said that Lenovo K800 smartphone will be available in China in the second quarter.
Intel President and CEO Paul Otellini said: “The best of Intel computing is coming to smartphones. Our efforts with Lenovo Motorola Mobility will help to establish Intel processors in smartphones”.
In all fairness, Intel’s plan is poised for success. Coupling smartphones with Intel processors and chips is a strong confirmation for quality and a strong incentive to buy a certain handset. Particularly now, when smartphones are crammed with numerous processes and applications that users would like to run at the same time and still get good performance.
With Intel involved now directly in the smartphone business and more particularly with producers using Android on their devices, Apple’s poised for a hard time down the road. The more time goes by, cut-throat competition finds new ways to add innovation and it is really just a matter of time and design until users will buy a device better than the iPhone on Android.