Based on a recent report published by the Associated Press, Microsoft announced the first revamp of its logo in 25 years. The new design is meant to reflect the changes that have taken place in the company, as well as in the technological field, since the last logo was adopted in 1987.
Microsoft took a trip down the memory lane in the past months and realized it was time to adopt a different design for their logo. Computers and electric devices have suffered various changes since the last logo was adopted, so it was time for the Microsoft emblem to get more modern.
According to Microsoft’s spokespersons, the new logo mirrors the way technology has changed in the past years. Moreover, it signals the new touch-based products that the company wants to cater to its customers, such as, tablets and smartphones. Analysts have wholeheartedly welcomed the change because they company needed to keep up with the latest trends in order to survive the technological upheaval.
There are many new products that Microsoft is preparing to launch this year including the software Windows 8 which will enable the company to work with touch-based devices. A new tablet which will compete against iPad will also be released by the end of the year. The new logo features a lighter, straight font called Segoe at the place of the well-known italic bold characters used for the previous logo. The curvy template was replaced with a square box containing the red, blue, yellow and green flag representing Microsoft. The square shape of the logo was elected to evoke the central tiles of the new Windows 8 operating system.
Microsoft websites have introduced the new logo on Thursday. Special events were also organized in stores across Boston, Bellevue, Washington and Seattle to celebrate the fifth logo change of the company since it was founded by Bill Gates and Paul Allen.