New reports reveal that Microsoft is working at a cheaper phone, as the company might be planning to target new markets with its products.
The reports came now as it is said that Microsoft has signed a deal with Qualcomm, the two joining forces with the sole purpose to develop a cheaper phone for emerging markets. It is said that Microsoft has already started to work at the design of its cheaper phone.
Moreover, for the new project Microsoft seems to be working with many partners. Reports indicate that the company has also signed a partnership with Lenovo Group Ltd.
There is no shock that Microsoft might be willing to make such a move after all. Actually, the saturation of the smartphone market makes it quite difficult for companies to register great profits. Moreover, when it comes to high-end smartphones, Microsoft has two competitors which surely seem unbeatable, naturally Samsung and Apple.
Cheaper smartphones will mean for Microsoft a series of new customers in less-developed countries. In fact, this is a fast-growing market which has managed to attract the interest of many companies. Actually, Google has already showed its interest in development in such areas.
Besides designing a new phone that will target these new markets, Microsoft is also willing to give an update to its Windows 8.1 software and Windows Phone software this spring.
It is expected for Nokia to make an important step into the expansion on lower-end smartphones. The famous phone manufacturer actually is expected to make the announcement at the ongoing Mobile World Congress in Barcelona.
Microsoft also announced that besides Nokia, companies such as Lenovo, ZTE, LG, Samsung, HTC and Huawei might also make Windows phones in the future.
Well, what is certain is that Microsoft is trying to spread Windows all over the world. The fact that Microsoft is now working with Foxconn, Gionee, Leva, Lenovo, LG, Longcheer, JSR, Karbonn and ZTE, the new partners it announced on Sunday, is just the first step to achieving that purpose.
“We are pleased to add these new partners to our expanding Windows Phone ecosystem. They will be key contributors to continued growth across price points and geographies for Windows Phone,” a vice president at Microsoft claimed.