Kim Kardashian finally admitted what everybody already knew: that she is a “hairy Armenian”. The declaration was made so the reality TV star would gain more authority in a recent beauty product lawsuit. Radiant sued Kim last November because she falsely claimed that TRIA, a home laser hair-removal system from a different company, was better.
I honestly never thought someone would pay attention to everything Kim Kardashian and co say in their reality TV shows. Clearly, I was wrong for the Armenian star was called to court after claiming that the company she represents, TRIA, produces the best hair removal laser tool. The rival company, Radiant, filed lawsuit against the hairy brunette on accounts of false advertising.
Radiant spokespersons declared that Kim encouraged people to use TRIA’s product because it is the only laser tool on the market to completely remove hair from all over the body. As opposed to Kim’s claims, product specifications clearly show that the hair removal tool is not good for the face, head, ears, neck, nipples, genitals or anus.
That is not all; Kim also said that people who use TRIA don’t need razors or shaving cream to remove hair. Radiant, on the other hand, disagrees because TRIA’s instructions note the fact that the product has to be used in concert with shaving. Given Kim’s false declarations, Radiant asks the Kardashian sister to put an end to this false advertising and compensate them for unspecified damages.
During her most recent appearance in court, Kim reassured judges that everything she said about TRIA’s product was absolutely true. In fact, her product review was based entirely on her personal experience. She then, added “Being Armenian and hairy, I thought [TRIA] was the perfect product”.
As much as I’d like Kim Kardashian to lose the case, I must admit I totally despise Radiant’s strategy of drawing attention towards their product – the no!no! hair – by filing lawsuit for childish reasons. Radiant is definitely not the only company producing hair removal tools, yet they were the only ones who felt offended by Kim’s declarations.