Kendall Jenner is the star of the latest Pepsi ad. The famous Keeping Up with the Kardashians star is now the spokesperson of the famous beverages company. Pepsi’s newest ad is named Jump in. The ad was released all over the world today and it actually shows Kendall in the middle of a modeling session.
As Kendall is showing her modeling skills, she sees a group of people walking down the street while holding several signs. Kendall immediately decides to join the group. She wipes off her make-up and walks with the crowd. She carries a can of Pepsi in her hand and then she offers it to one of the cops meeting the crowd.
In the end, it seems that the idea of the clip is that Pepsi unites people. The video also comes with an official description.
“A short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back. Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.”
As imagined, this was a very positive experience for Kendall. The star claimed that she was very happy to be working with Pepsi and she shared the fact that Pepsi represents more than just a beverage, being a “pop culture icon and a lifestyle that shares a voice with the generation of today. The spirit of Pepsi-living in the ‘now’ moment-is one that I believe in. I make a conscious effort in my everyday life and travels to enjoy every experience of today,” Kendall concluded.