When a few weeks ago the “John Carter” was ruled to be biggest Disney fiasco of recent years, everybody was wondering who’s going to take the blame for it. Well, apparently Rich Ross was ruled responsible, at least off the record. Rich Ross resigned from Disney after pressure built up over the “John Carter” fiasco.
In two weeks alone Disney’s John Carter science fiction movie was ruled as one of the biggest failures of the company. It brought a $200 million loss and reviews such as “deadly dull” and “massively confusing”. Not exactly what you’d wish critics would say about a movie you hoped it will bring grand revenue. At the time of the premiere, an analyst told Bloomberg: “I do think this is the largest loss on a single film that I have ever seen”.
Rich Ross took the blame for the failure. After the news about John Carter hit the media, management with Disney started think that Rich Ross approved the movie much too lightly. Rich Ross was accused of having faulty aides that cost him and the company immensely. Plus, the not so successful “Mars Needs Moms” was also brought into question.
On Friday Rich Ross made his exit from Disney, ending only a three years career within a very profitable industry. Soon after Rich Ross implemented his first decisions Robert A. Iger received the first complaints. Both filmmakers and producers argued that “Rich made strategic errors beyond movie-picking”.
This Friday, Rich Ross sent his employees an email announcing his exit from Disney. “I believe in our strong slate of films and our ability to make and market them better than anyone else” said Rich Ross as he added “but, I no longer believe the chairman role is the right professional fit for me”.
Laura Martin, senior media analyst with Needham & Co told the Chicago Tribune that Ross’ departure shows Disney has real problems within its core content business. “You can’t let an executive lose $200 million or $300 million on his watch and not fire him. If Iger loses another $200 million, his job could be on the line”.
However, Iger’s statement on Friday read about Ross: “his vision and leadership opened doors for Disney around the world, making our brand part of daily life for millions of people”.