He is a brilliant comedian and even a good actor, a voice artist as well as a quality television host and as of this week, his part of the big boy’s league. Jimmy Kimmel Live, Jay Leno and David Letterman will go head-to-head. Is Jimmy Kimmel going to win the ratings competition?
ABC finally found the right man to fight off NBC’s Jay Leno and CBS’s David Letterman. As of January 2012, Jimmy Kimmel will go head-to-head with the gods of late-night talk shows: old timers Jay Leno and David Letterman. But in moving Jimmy Kimmel to the 11:35 time slot, ABC is messing up the schedule for “Nightline”, the show that’ s finally having better ratings than Jay Leno and David Letterman.
“I’m still sitting at the same desk. They haven’t covered it in gold or anything” said Jimmy Kimmel of the network’s recent so-called promotion. “It’s exciting, but it’s also nerve-wracking…Moving is something that I had mixed feelings about” confessed Jimmy Kimmel.
“I think it’s necessary for the show to move forward. You just have a bigger audience” the talk show host said. “It makes it easier to book guests, because you have more people watching…The show has more horsepower when it’s on at 11:35 p.m.” Kimmel concluded.
It seems like ABC finally decided it was time to work with its finest assets, than pursue the likes of David Letterman to join the network. So ABC is taking a chance. Hopefully, the network made the right call.
According to Nielsen, Jimmy Kimmel’s show ranks third in the ratings, with about half of what Jay Leno and David Letterman are bringing in each season. Kimmel’s viewers per season average to 1.8 million, while Jay Leno’s “Tonight” is in the lead with 3.7 million viewers. David Letterman’s “Late Show” averages 3.1 million viewers per season.
It’s obvious. Jimmy Kimmel has a lot of work to put in to reduce that staggering gap. On the other hand, some say ABC took the wrong call by moving Jimmy Kimmel to the big league. Analyst Brad Adgate for Horizon Media, believes ABC would have been better off sticking to the old schedule.
“It’s a little surprising to move a top-rated show from its time period to one hour back, when TV usage is lower. This could spell the end of ‘Nightline’, which is a shame” said the analyst.