Jessica Simpson and her younger sister, Ashlee have decided to join forces in the fashion industry to create new Tween line.
Both Jessica and Ashlee are popular singers and it was about time that the “southern belles” would take a step together in fashion design. Jessica, who already started her own clothing line, Jessica Simpson Collection, has asked her sister to join the creative team. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.
Jessica believes that it is a natural step for her fashion brand – to extend the collection. “Creating a tween apparel collection was a natural extension for the brand”. Ashlee Simpson will bring her own original touch to the line that will hit the stores at the end of the summer – beginning of the fall. Teenagers and young people will be able to choose from sportswear, activewear and denim. The line could be described as “girly and playful” inspired by the sister’s own personality. The collection will include fabulous knit tops, graphic T-shirts, hoodies and pullovers, shrunken knits, drawstring pants, sports shoes and outerwear.
Ashlee, 26, is very excited about the idea of being part of the fashion world. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion”. This will guarantee that the clothes will be anything but boring and the color palette will be abundant.
Jessica’s fashion business is turning, slowly but surely into a real empire, as it is now estimated at about 1 billion dollars. The collection includes shoes and boots, handbags, jeanswear, coats, dresses, sunglasses, swimwear, accessories, fragrance and luggage. The prices are all accessible and there is always a special offer on ordering.
Jessica’s first step in fashion industry was in 2004, when she and Randi Shinder have launched “Jessica Simpson Dessert by Jessica Simpson”. Before that, the co-founders have already launched a cosmetic line which included an edible perfume and lip gloss. After the clothing line, the business expanded by adding fragrances, shoes and all the other products you can find on the official website of the collection.