A recent report published on CNET News raised a lot of questions in relation to the property of the Twitter accounts. Many more Twitter users are now wondering whether their accounts really belong to them because of a lawsuit that was recently filed by a social media company against its former employee.
Noah Kravitz worked for four years at Phone Dog, a company that promoted mobile phones. During this period of time, he posted all the reviews he had written on his Twitter account under the nickname @PhoneDog_Noah. His materials were well received by other users of the social network and he soon managed to gather 17,000 followers.
In October 2010, Kravitz left Phone Dog “on good terms” to work for another company. Despite his career change, Noah kept the former Twitter account and changed his name to @noahkravitz. This modification was enacted with Phone Dog’s “blessings” according to the former employee’s declarations and a year later, Noah had 22,158 followers.
Eight months after he left, Phone Dog sued Kravitz for using their customers list that was created through the former Twitter account. They further claimed Noah refused to delete his account when he was asked to. Kravitz was also accused of having traded company’s secrets and for having interfered with Phone Dog’s business. The company has even made some calculations according to which, Noah received $340,000-$2.50 per follower per month by using the Twitter list of customers.
Although the company is using numbers to intimidate their former employee, analysts can’t figure out how Phone Dog managed to assign this sum to Kravitz. The claim is all the more shocking as very few people actually click on links in tweets. Exact calculations have revealed that between 1 and 4 percent followers click on such links.
The lawsuit raises concerns for all those Twitter users who use their personal accounts in favor of the company they work for. Phone Dog did not make any official comments in relation to its estimates, but the reps stated that the account was entirely created by the company and not by Noah Kravitz. We don’t know who will win this process, but the lawsuit will definitely set some regulations for social network users and their employees.