It’s really no surprise that Apple’s iPad and iPhone are still leaders when it comes to mobile purchases, but this situation is poised to have turn for the worse. The truth is that Apple should enjoy its leader position for as long as it lasts, because Google, Samsung, Amazon, Barnes & Noble and HTC are fighting hard for the same ranking.
It’s only a matter of time, until some of Apple’s acerb competitors will come up with a gadget that will sweep users off their feet. All these competitors need is a man with a similar taste for new, innovative and high tech as Steve Jobs had. Do not assume it will take ages before such a man will set the hype in IT once again. Remember that the model is already there, and people with an eye for detail and understanding of consumer behavior are poised for success in this field.
But let’s leave projections for analysts and mediums. Today we’re talking real time figures that show Apple is still successful in keeping its competitors away from its crown.
According to data from IDC, Apple’s iPad has dominated the tablet market in the second quarter. Total shipments for this sector rose 23.9 percent to 18.1 million. Apple’s iPad took 61 percent of the overall third quarter market, with 11.1 million units shipped. Meanwhile, Android is still getting to know the market, with 6 million units delivered.
Another study, this time by retail analysis firm RichRelevance, shows that iPads and iPhones accounted for over 92 percent of online retails sales, not originating from a desktop device occurring in December.
The RichRelevance study shows that users are more prone to use iPhones and iPads for online shopping. At least this is what recent data show. This December, 82 percent of all users shopping online were using a device with iOS.
Meanwhile, what should make Apple’s executive start having nightmares is the step pace Android has in recovering the difference. According to a report by Google Mobile developer Andy Rubin, Android went from 500,000 downloads in June to over 700,000 downloads in December. At the same time, a Millennial Media report shows that Android based phone converted 56 percent of ad impressions, as opposed to 28 percent of iOS based gadgets.