Heat Issue & Battery Concern Still Push The New iPad As Leader

Although it’s been said before, the new iPad baffled many industry experts when consumers ravaged the stores to get their hands on one such gadget. Steve Jobs’ Apple has taught us to expect innovation and breakthrough technologies from its gadgets, but since Tim Cook became the CEO, Apple seems to have forgotten to push for the stars. However, the mesmerizing part is that Consumer Reports still point the new iPad as leader of the market despite the heat issue and the battery concern.

After  breaking the preorder mark and then raising the estimates for new iPads sales this year, Apple is now once again gloating in all the praising it gets for its latest tablet. At the beginning of the month, thousands of people were patiently waiting in front of stores for the opening hours only to get their hands on a $499 new iPad.

The price, the marketing and Apple’s strategy to set apart its latest tablet with a particular different name and some technological upgrades such as the retina display convinced clients to buy the gadget before actually testing it. But once the novelty wear off, customers start noticing there were some issues with the new iPad that nobody pointed out.

Soon after the new iPad was released users started complaining that the gadget was throwing off more heat than normally, when they used it heavily. Other users pointed out that when playing a demanding video game, there were some issues with battery recharging.

Tested by the Consumer Reports, the new iPad was found to be 13 degrees Fahrenheit hotter than the previous version of iPad in the same circumstances:  playing an intense action game for 45 minutes.

However, all those that tested for these glitches ruled the gadget to be safe and dismissed the heat issue and battery concern to be non issues. That is, until the first such gadget that blows up in someone’s face.

As these glitches were put aside, a 200 people survey ruled the new iPad to be leader in its market. 82 percent of those taking part in the survey said they were “very satisfied” with it, while 16 percent mentioned they were “somewhat satisfied”.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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