Vogue has confirmed that H&M will team up with Maison Martin Margiela to produce their new collection for Fall 2012. The Swedish retailer is highly appreciated for these collaborations because it manages to offer people highly qualitative items at affordable prices.
Everyone in the fashion industry was waiting for H&M to announce their new collaboration for Fall 2012. Sources spread the rumor that Maison Martin Margiela was going to be the next designer who will create a collection for the Swedish retailer. The news was finally confirmed on Tuesday, to the delight of all fashion lovers.
These collaborations have become a tradition for the famous retailer as every new season brings a new collection from a renowned designer. So far, H&M has worked with Matthew Williamson, Lanvin, Versace and Marni. The collections turned out to be incredibly successful, which is why the label decided to keep on bringing new high-end clothes and sell them at affordable prices.
Fashion editors are curious about the new collection because Marigela has a very different style than the one we have seen in H&M stores, so far. The brand usually creates experimental styles and intriguing outfits through the process of “recycling, transformation and reinterpretation”. Based on their mission, Maison Martin Margiela sets off to create “unusual constructions and fabulous proportions” that transcend all laws and rules. The label promises to maintain more or less the same style for their future collaboration with the Swedish retailer to create “ultra wearable designs for a collection that will certainly spark a lot of interest”.
A teaser trailer has already been released to announce the Fall/Winter 2012 collection. The brief video features a designer who sketches a darted sweater. The images are accompanied by a soundtrack made out of dissonant sounds which seem to announce the arrival of an unprecedented line of clothes. The collection is set to hit the stores on November 15, so we should expect to see many unusual outfits in H&M stores before the Christmas season.