It was just Monday night that Google finally rolled out its much anticipated Glass product and everybody is over the moon with the perspective of adding yet another digital “toy” to the list of favorite gadgets. Shortly after it revealed the product’s tech specs, Google also released the Android app for Glass, called MyGlass, and announced that at least in the beginning apps for Glass will be free.
Using a laptop, a smartphone or even a tablet does make for fast and easy web browsing, but it does get uncomfortable after a short while. So, Google Glass is definitely going to fix that hassle, the perspective of being bombarded with ads in your face isn’t. So, at least in the first development stages of the app community for Google Glass, developers will not be allowed to sell ads, collect and share user data for ads. And all apps will be free of charge. That works just fine for the user, but how is this going to work out for Google since the whole thing still feels like a sort of an experiment?
“Developers are crucial to the future of Glass, and we are committed to building a thriving software ecosystem for them and for Glass users” reads a statement by Jay Nancarrow, a Google spokesperson. And while for the moment many developers will just stay away from an environment where they don’t get revenue, many are firm Google will loosen up the rules, much like it did after its launch as a search engine. In the beginning, Google set itself apart by offering its search experience free of charge and most importantly without any ads. Then it just smartly integrated Google AdWords and the rest is basically history by now.
Sarah Rotman Epps, Forrester analyst, told Forbes banning developers from selling ads in MyGlass apps is a good idea to build consumer commitment. “What we find is the more intimate the device, the more intrusive consumers perceive advertising is” Sarah Rotman Epps explains and Frank Carey, software developer agrees although he argues it’s a significant limitation for developers.
“It gives them (consumers) a lot of control over the experience” Frank Carey says. “My hope is they make it as open as possible so that we can really test the limits of what this type of device would look like” he adds.