The European Commission announced that it intends to charge Google for using a dominant position in online search to favor its own services over the services offered by others. This probably will be the biggest antitrust case since regulators went after Microsoft. Margrethe Vestager, Europe’s competition chief, is said to make an official announcement soon in Brussels, to confirm that Google is charged with abusing its dominant position.
The Commission took this decision after the latest twist in the lengthy investigation into Google’s activities in Europe, where the giant search engine holds 90 percent share in the region’s search market. If Google will lose this case, the tech giant will be forced to face a huge fine and alter its business practices to give small competitors a chance to prominence in its search queries. However, a representative for Google refused to comment on this subject, but the company expected the commission to file a statement of objections about how they display search results, especially for shopping. They also declared that they expected the authorities to open an investigation into Android, Google’s huge system engine that runs on thousand on smartphones around the world.
“We have a very strong case, with especially good arguments when it comes to better services for users and increased competition,” the memo said. “All told, consumers have a lot of choice — and they are exercising it. And many, many other companies have very successful mobile businesses — including Apple, the most valuable (mobile) company in the world.”
It is still unknown what accusations will include Ms. Vestager in the charges formulated against Google. To be mentioned that the pressure that the tech giant faces in Europe is just one of the regulatory problems that other American tech giants, like Apple, Facebook and Amazon, are facing across Europe. Europe’s antitrust officials have already opened investigations for Amazon and Apple, which are accused for receiving preferential treatment in their low-tax arrangements. It is claimed that Apple received some preferential treatments in Ireland and Amazon in Luxembourg. On the other side, Facebook is under the watch to find out if they have securely protected people’s online data.
“The E.U. competition commissioner, Margrethe Vestager, will decide what steps they want to go,” has declared Günther Oettinger, a German politician.