The web search engine giant, Google Inc. buys restaurant review service Zagat and plans to integrate it into its maps service and basic search results. The company says it will keep the same CEOs and will provide Zagat with all the resources Google has in order to expand and improve the service, Associated Press reports.
Some analysts joke that Google is the devil, as it strives to expand all over the virtual space. Joke or not, the company’s plans to expand its line of services are working. The newest acquisition to the web giant is the restaurant review service Zagat. The announcement came from Google on Thursday. “Zagat has established a trusted and well-loved brand the world over, operating in 13 categories and more than 100 cities”, the official announcement stated, and added that “The Zagats have demonstrated their ability to innovate and to do so with tremendous insight.” This is actually the reason why Google wants to keep the Zagat creators as CEOs of the business.
Zagat started as a small family business of Nina and Tim Zagat (husband and wife), who wanted to offer the public a virtual place they can consult in regard to a large number of eateries. Zagat offers information about restaurants, coffee shops, pubs and many more, regarding the atmosphere, the prices, the quality of the food. It has rankings and it also includes quotes from customers who have been both pleased and unpleased with the services of the eateries.
Marissa Mayer, Google’s vice president of local maps and location services, wrote on her personal blog about the acquisition and referred to it as being “a cornerstone of our local offering.”
The terms of the transaction were not revealed. However, following the acquisition, the Google’s share price on the stock market rose with 0.74 dollars and caused, indirectly, the dropping of the OpenTable Inc. shares with 8.3 percent.