Facebook managed to change how 1.5 billion people share their major life events, their pet photos, hilarious cat videos or their baby pictures. Today, the social network decided to change their one-on-one conversations. After it turned the social network into a bigger platform for group conversations and games, Facebook wants to change their messenger, transforming it into a similar system for communications of all kind. To be mentioned that Facebook messenger has now approximately 600 million users.
This week, the giant social network told app makers at its annual developer conference that the Messenger app is available for developers to put their own apps on top of Facebook chats. The company has approximately 50 apps for Messenger that were created under the program; one of these apps turns text messages into songs. “Until now, we have focused on improving Messenger by building all of these features ourselves,” Mark Zuckerberg, Facebook’s co-founder and chief executive, said.
Mark Zuckerberg also declared that with this platform, the social network wants to tap the creativity of other app makers. “We’re really excited about what you all are able to do with these fast and simple tools we are rolling out,” he continued. Moreover, in the ambition of making the Messenger App more attractive and useful, Facebook introduced a new way for users to send money instantly to their family or friends through the social network.
At the developer conference, Mark Zuckerberg declared that they won’t stop here and they will soon begin testing a system to allow businesses to use their app to offer personalized service to customers after a purchase is made. This means that a person will be able to use Messenger to change the color of an object. For the moment, the social network’s partners are clothing retailers Everlane and Zulily, but Facebook hopes to convince other types of businesses, like cable companies, airlines or many others that frequently face customer service issues.
“We all have to agree that it’s pretty painful to interact with businesses right now,” David Marcus, head of messaging products at Facebook said. “We’re bringing back the conversational nature of commerce,” he concluded.