You can never tell how the weather will be like the next week or when the next earthquake will take place, but you can rest assure there’s going to be Facebook-related news each day. It’s like Mark Zuckerberg and the rest of the CEOs wake up every morning and say to themselves “one Facebook announcement a day keeps rivaling social networks away”. This time, the company has announced the release of a new camera application for iPhones and other iOS-based devices, says CNN.
After purchasing Instagram for $1 billion and launching the company’s initial public offering, Facebook continues to surprise its users with new facilities. Spokespersons announced on Thursday that it will be easier for users to take pictures and browse photos on their smartphones thanks to the new application called “Facebook Camera”.
The application works only with iOS-based devices, but the social network plans to release a special program for Android users as soon as possible. Those who want to purchase “Facebook Camera” can download it from Apple’s App Store in exchange of a sum of money. The application is rather easy to use; once you install it on your smartphone, a camera icon will appear in the upper left corner of the screen. If you want to take a photo, you just tap the icon, aim and shoot. The images may be modified by applying filters, by cropping them or tilting them. Getting a déjà-vu feeling? That’s because the application was created in the image of Instagram.
The question that analysts would like to answer is why would Facebook buy Instagram if they don’t plan to use it? The company claims the Instagram acquisition will be ready at the end of the year, but its future evolution remains unknown for the moment. According to Mike Isaac, a writer at the blog All Things D, the Facebook Camera application might have been created a long time before Instagram. This is probably why the social network decided to buy the photo application in the first place. Others claim that Camera was created to provide an alternative for the rest of the 860 million Facebook users who are not on Instagram.