What has Facebook been up to lately? Well, let’s just say Facebook is working hard to stay on top no matter what. One of its latest controversial moves is forcing an @facebook.com email address on users.
Some might say the company has made a bold move. Most users aren’t even going to notice that Facebook just gave them a new email address and replaced their previously listed email addresses. But those few that have are obviously not happy at all with Facebook’s email hijack.
The social network has been making the email address changes without permission and without notification. Just go check your About Section and see for yourself what your new Facebook email is. This is without a doubt a change that could cost Facebook some image points and might even damage the relations with users.
The plan to give all Facebook users an @facebook.com email address was announced back in April, but nobody paid much attention to the statement. So Facebook proceeded with the changes quietly. Given that your original email is now by default hidden from your Facebook profile, emails sent to your @facebook.com will show up along with the posts. Basically you get posts, messages and emails at the same place.
“We are providing every Facebook user with his or her own Facebook email address because we find that many users find it useful to connect with each other, but using Facebook email is completely up to you” reads a Facebook statement.
But many users have already cried that Facebook went too far. It wouldn’t have been such a big issue if Facebook wouldn’t have hidden your primary email address, the one you chose to have displayed on your profile page. In the company’s attempt to boost their email service, it might have given users reasons to reconsider their attachment to the network.
Anthony Mullen, interactive marketing analyst at Forrester Research, told BBC: “It reeks of the same move Google did with its Buzz product when it automatically opted people in, and users recoiled against the action”.
“The problem is the lack of transparency – it has acted without asking for members’ permission first” said Mullen. Truth be told, there’s nothing more that users online want than respect for private data and personal options. With this email hijacking, Facebook’s demise might be closing in faster than imagined.