The most popular social network of the moment, Facebook initiates a partnership with Time Warner in order to raise awareness in an anti-bullying campaign, Associated Press reports. The two companies are supporting a cause that influences the lives of many teenagers and young adults.
On Tuesday, Time Warner and Facebook made a public announcement about a common project. They join forces in an anti-bully in campaign, encouraging people to report any abuse that they see, when they see it. Sheryl Sandberg, the chief operating officer of Facebook says that they hope to involve the tutors of the children into the project. “We believe that by working together with parents and teachers, we can teach young people to speak up and stop bullying.”
Time Warner has started the project since last year, through an animated cartoon with the theme “Stop Bullying: Speak Up”. Now, the theme is adopted for the campaign initiated along with Facebook and it will be waged in all the media across the US (TV, radio, magazines) and around the world (via internet). The message will be present in several magazines owned by Time Warner, such as People Magazine, Time and Sports Illustrated. It will also air on CNN. In October, Anderson Cooper from CNN will be the host of a town hall that will be focused on bullying.
Facebook has its own role in the play. The plan is to release a new application to broadcast the user’s pledge to put an end to bullying. The new application is due to be launched by October. Facebook already launched an application which allows users to report the “cyber” bullies, which is available since April 2011, when it was introduced through the speech of President Obama at a conference held at the White House. In the same speech, the President says that according to the studies reported to the White House, one third of the American teenage population is a victim of bullying.
The cyberbullying isn’t far behind. On the contrary, a survey conducted by MTV and the Associated Press concluded that half of the people with ages ranging from 14 to 24 were a target to cyberbullies.