RTA, the national metro network of Dubai, has launched an innovative campaign according to which passengers have the possibility to win a free iPhone 5 every day if they use this means of transportation. This campaign is meant to determine many more local inhabitants to use public transportation, the Associated Press reports.
Ramadan Abdullah, Director of Rail Operation, RTA Rail Agency organized a press conference to announce that Dubai inhabitants will have the possibility to take part in an innovative “Use and Win” campaign as long as they travel by metro. “This drive will increase the ridership of both the Red and Green Lines,” was the explanation that the director provided for the campaign.
According to his declaration, the campaign will last until the end of February. Meanwhile, metro users have the chance to take part in daily draws at the end of which a passenger will receive an iPhone 5. Not all passengers can take part in the campaign as there are some conditions that need to be fulfilled first. Only passengers who travel at least two times with the metro and have one of the three Nol cards (Gold, Silver and Blue) are eligible to take part in the campaign. In fact, the more people travel with the metro, the more chances there are for them to win an iPhone 5.
Passengers, who want to take part in the draws, must travel at least one zone during one trip. The eligibility of the travelers will be verified by a special team, which is also responsible for drawing of the winners. The Nol card number at the backside of the card is the main element that will be taken into consideration for the selection of the winners. RTA’s Twitter account, Facebook page, and RTA’s portal will be uploaded each day with the winning cards until the campaign is over at the end of the month.
There is also a phone number (055-4704724) that was made available for winners to get all the information they need regarding their places and hours where they can get their prizes. The first winner has already been presented by CEO of Rail Agency Adnan Al Hammadi at Emirates Airline Station.