Just like all the other companies participating at this year’s CES in Las Vegas, Dell has quietly waited for the event to start to release information about its strategy. Reuters writes that Dell’s comeback in the tablet market is planned for late 2012 when the company will be releasing its first consumer tablet computer.
After its bet on the Streak tablets didn’t go so well, Dell’s decision to come back in the market with a tablet consumer focused might be surprising. Particularly since it is thriving in the notebook business. The company has showed off at CES 2012 the XPS 13 Ultrabook, with 4GB of memory and either 128GB or 256GB SSDs, the XPS 13 measures just 12.4 x 8.1 x 0.24-0.71 inches and 2.99 pounds despite offering up to eight hours battery life.
Reuters writes that Chief Commercial Officer for Dell, Steve Felice, declared at the Consumer Electronics Show in Las Vegas, that the company “now plans a bigger push into the consumer arena” after dipping “its toe in the waters with an enterprise-focused Streak tablet”.
Steve Felice said that Dell is taking its time to ensure it is making the right and prudent choice, particularly when it plans to enter a market where Apple reigns. “We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside Apple” was enough reason for that.
“You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it” said Felice.
So, what should you be expecting from Dell’s upcoming consumer focused tablet? There’s not that much to go on so far, but the Chief Commercial Officer did mention the following: “When you are talking about PC, people are more focused on the hardware itself. When you are talking about the tablet or the smartphone, people are interested in the overall environment its operating in”.
As to what operating system will Dell’s new tablet feature, Felice only said that both Windows 8 and Android are viable options.