Chanel No. 5 used to be all about the women, their little secret and exquisite treat. But Brad Pitt’s terrible Chanel No. 5 fragrance campaign might have ruined it for everybody.
Chanel recently announced Brad Pitt will be its first male spokesperson. It sounded somewhat exciting, but the latest Chanel No. 5 commercial starring Brad Pitt was “terrible”, “awful”, “embarrassing” and “uncomfortable”, the kind for your “grandmother’s favorite perfume”. In a nutshell, it’s a cheesy commercial for a company that used to have the most elegant commercials.
Brad Pitt is the kind of star that steals the spotlight without much effort. But while he is a very popular actor, when bad writing is involved not even the best actor will manage to save the “part”. The latest Chanel No. 5 fragrance commercial features a long, almost uncomfortable monologue by Brad Pitt about, well, himself.
“It’s not a journey, every journey ends but we go on, the world turns and we turn with it”says Brad Pitt and as you wait star-dazed for the line that will sweep off your feet. But then, Brad Pitt goes on with his monologue. “Plans disappear and dreams take over. But where ever I go – there you. My luck. My fate. My fortune. Chanel No. 5 inevitable” Brad Pitt concludes.
Suddenly being seduced by Brad Pitt doesn’t seem to be that exciting as all women hope. Fox News writes that the Chanel No. 5 fragrance commercial is embarrassing. In fact even Brad Pitt “looks a little embarrassed: probably because he knows bad writing when he hears it”.
Hollywood.com also says bad writing ruined Brad Pitt and Chanel No. 5 for women. “His eyes dart all around the set like a hummingbird on a Red Bull bender. If I had to read this script, I’d have a hard time looking you in the eyes, too” the website comments.
The Brad Pitt terrible Chanel No. 5 commercial draw a lot of negative comments about the company’s lack of inspiration. In the end they paid Brad Pitt $7 million, but not even he managed to save the campaign’s bad writing. Maybe the marketing team should be paid better to avoid any other embarrassing moments.