July 19th through July 24th, Miami is the place to be, fashionista or not. So, expect racy swimwear and hot models on Miami’s beaches these days, because Mercedes Benz Fashion Swim Week kicked off today.
If you’ve been to the previous Mercedes Benz Fashion Swim Week events, you might already know what to expect. And yes, part of the deal you’ve got brand new designer swimwear, hot models and the chance to rub elbows with insanely popular designers. But, wait. There’s more. Or at least, that’s what producers say.
This year’s edition is branded to be bigger than ever before. Thousands of people are expected to hit the beaches in Miami for a beautiful tan and a preview of today’s trends in swimwear. Obviously, there are a lot of parties you can go to each night, not to mention Miami’s self branded hot parties.
The main highlight of the Mercedes Benz Fashion Swim Week is the biggest swimwear tradeshow ever. The 2013 SwimShow will be hosted by the Miami Beach Convention Center and will bring forward creations from almost 2,000 brands.
“It’s only natural that Miami Beach would serve as the swimwear industry’s fashion destination” explains executive director Grisette Marcos for the Mercedes Benz Fashion Swim Week. “Miami Beach’s year round warm weather and influx of international designers makes it the ideal place to catch a glimpse of the most current swimwear styles” the executive director added.
The first event in the Mercedez Benz Fashion Swim Week starts today, July 19th, with several parties at the Soho Beach House and The Raleigh. Style Saves will also take part at one of tonight’s opening parties, hosting a fundraiser to help “outfit the students” writes the Miami Herald.
Throughout the upcoming week of fashion delights, expect to see Aqua Di Lara, Mara Hoffman Swim, Diesel and Kooey Australia, among dozens of other designers, present their creations on the city’s runways.
Finally if parties are more of your thing, the Mercedez Benz Fashion Swim Week makes for great socializing. The place to be this Thursday, July 19th, is the Delano Hotel where Ocean Drive magazine is having a party.