BlackBerry formerly known as Research in Motion revealed the new, cheaper model of its flagship smartphone, BlackBerry Q10 during the conference that was held in Orlando, on Tuesday. Along with the cheaper BlackBerry smartphone, the Canadian telecommunication company also announced the introduction of new social services for iPhone and Android devices, CNET News reports.
As some analysts suggested, BlackBerry launched a more affordable smartphone model during the BlackBerry Live 2013 event. The Q5 phone will be available in emerging markets by the end of the summer – a strategy that the company is using in order to expand its audience. The launching of the phone was not the only good news that analysts and consumers received on Tuesday; the former RIM company also announced that the BlackBerry Messenger service will be added to iPhone an Android-based devices in the following period. Moreover, CEO Thorsten Heins told attendees that the service will be available for free in Google Play and Apple App Store.
The BlackBerry team was incredibly excited to announce the introduction of the BBM service on as many smartphones as possible. Heins expressed his wish for a socially perfect society where BlackBerry fans can send BBM invites to all their friends, regardless of the platform they are using. He further revealed that the introduction of the new service comes as a response to their users’ requests, thus, facilitating online communication for all their customers.
The Q5 model is much more affordable than the previous two models running on the BlackBerry 10 operating system, Q10 and Z10. Just like the previous models, Q5 features a physical keyboard that distinguishes BlackBerry’s smartphones from competing products produced by Apple and Google. Only several specific markets will benefit of the cheaper version of the phone this summer and customers will have to choose between red, pink, white and black devices. The design of the Q5 is slightly different than the existing phones because it is lighter and slimmer.
The company’s CEO hopes BlackBerry Q5 will help raise market shares and diminish the difference between the Canadian manufacturer and its competitors, Apple and Google. The Live 2013 conference will continue for two more days bringing many more news from the company.