There are a few TV stars that networks simply cannot afford to lose. Whether we’re talking about “American Idol’s” Ryan Seacrest or Fox’s Bill O’Reilly, dropping signature names is a bad marketing decision. At least for now and at least as long as such names bring in viewers’ interest. All in all, Bill O’Reilly got a new contract with Fox News Channel.
Even if you’re not particularly interested in Bill O’Reilly’s coverage of the presidential campaign, you’d notice for sure if Fox News Channel dropped him. But, legacy that Bill O’Reilly remains a name that means prime time audition, Fox News Channel has decided to continue the collaboration with “The O’Reilly Factor”.
Although the cable news channel hasn’t released any details regarding Bill O’Reilly’s new contract, from what FNC chairman had to say about the host we can only imagined the income was considerably. Fox CEO and chairman Roger Ailes said: “Bill’s immense talent, intellect and raw convictions are an extremely rare combination in television and exemplify why ‘The O’Reilly Factor’ has been the number one program in cable news for more than a decade”.
Fox News Channel is so determined to keep Bill O’Reilly’s show in the schedule that the two parties have signed a multi-year deal. According to a Nielsen Media Research report, Fox News Channel is investing its money in the right place.
As indicated by available data, “The O’Reilly Factor” has ranked as leader in audience at 8 p.m. in cable news shows for 136 months in a row. Since the network moved the show in primetime back in 1998, Bill O’Reilly evolved so much he now has about 4.5 million viewers each day. The show also featured as the most watched TV program in the field of cable news for several months.
It goes without saying that Bill O’Reilly seemed pleased to continue “The O’Reilly Factor” at Fox News Channel. The host said: “The Factor’ takes pride in holding people accountable and I especially look forward to the exciting news cycle ahead”.
The truth is that Bill O’Reilly’s grip to the audience is mostly due to his views and arguments, but when he raises controversy, the peak in audience jumps.