Bic thought of a way to bring the female consumers closer, but from the looks of it the strategy failed miserably. Bic’s Pen for Her got sarcastic reviews online as both women and men found the Bic Cristal for Her Pens to be irritatingly so last century.
The product itself might not stir enough controversy to go viral, but the selling pitch is horrendously taking women back to the 1950s. Bic is advertising the Bic Cristal for Her Pens the worst way possible and online users have already slammed the company with sarcastic reviews all over the internet.
“Cristal For Her ballpoint pens are reserved for women and feature a diamond-engraved barrel for an elegant, unique feminine style” reads the retailer’s description of its female orientated product. “The tinted, hexagonal barrel is thinner for better handling for women and still keeps the ink supply visible” the selling pitch adds.
Most users made the most of Amazon.com as they published sarcastic and ironic reviews for the Bic Cristal for Her pens. One user wrote: “Someone has answered my gentle prayers and FINALLY designed a pen that I can use all month long” while another reviewer posted: “The delicate shape and pretty pastel colors make it perfect for writing recipe cards, checks to my psychologist (I’m seeing him for a case of the hysterics”.
“But, AT LAST! Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like callouses and bruises. Thank you, Bic!” reads one of the most sarcastic reviews on Amazon.
Among the few dozens of sarcastic reviews for Bic Cristal for Her Pens, one user warned of the pens’ magic powers. “These pens are really dangerous to non-girls, they turned my brother into a unicorn and I’ve been hearing similar stories from others” writes Rachel. “I thought it was strange/sort of sexist that they felt the need to put “for her” on the product, since, like, it’s a pen, are boys really not allowed to like pretty pens?” she argued.
Jason S. Wilson prides himself as “a fairly masculine guy” doing all the manly stuff like watching football and drinking beer. “Then…I used The Pen” writes Wilson. “Now I’m arranging flowers, buying clothes in pastels and enjoying the way my pants fit now that my man parts have shrunk to doll-size” he confesses.