Fashion

Beyonce Signs New Deal with Topshop

There is no wonder in the fact that Beyonce is more successful than ever. The beautiful and famous singer is not only highly successful when it comes to her singing career, but the star also conducts some amazingly successful businesses. 

Most recently, Beyonce has signed a new partnership with Topshop. Apparently, the star will work with the famous brand to create a line of stylish sportswear. This new collaboration is without a doubt very interesting. It is yet to see the exact role that Beyonce will have in this project and if it will only feature her name for marketing purpose, or the famous singer will actually bring her contribution to the release of this new collection. 

Reports reveal that the deal signed by Beyonce with Topshop actually is a 50-50 partnership. “This not a collaboration. This is about building a brand and building a business—a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green claimed regarding this new agreement. He also explained that he and Beyonce first met in February and talked about the prospect of working together. 

The announcement on this deal comes about one week before Topshop is set to open a new store in Manhattan. Actually, the brand plans on extending its business in the United States and this collaboration will surely turn out being very successful. 

“I have always loved TopShop for their fashion credentials and forward thinking,” a statement from Beyonce indicated. “Working with their development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.” It surely looks that Beyonce is interested in expanding her fashion empire. She released her first fashion line about a decade ago, a project at which the singer worked with her mom. 

The new sportswear collection is expected to hit the market in the fall of 2015. It has been revealed that this new collection will include clothing, but also footwear and accessories. Apparently, it will include dance, fitness, but also various sport category items. Naturally, Beyonce fans are eager to discover this new collection. 

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at Eli.Wads@dailygossip.org

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