Both Beyonce and Jennifer Garnder have decided to join the campaign that aims to ban the word bossy for female empowerment. The campaign is conducted by Sheryl Sandberg, the COO of Facebook.
Sheryl Sandberg has also become well known for her book Lean In. Her campaign seems to have already drawn a lot of support. Sheryl teamed up for this project with Condoleezza Rice, the former secretary of state, as well as with Anna Maria Chavez, the CEO of Girl Scouts.
Now, the same campaign has managed to get Beyonce and Jennifer Gardner to join the team. A video to promote the campaign was made featuring Beyonce, Jane Lynch and Jennifer Garner. “I’m not bossy. I’m the boss,” the message says.
The main purpose of this campaign is to promote leadership roles among young girls. The creators of this campaign believe that they should discourage the use of this word, which actually makes young ladies stop believing in themselves and stop expressing themselves.
Sheryl Sandberg shared her own experience while growing up in the campaign video to ban bossy, saying that she was first called bossy at the age of 12. This is considered to be a word that ends up labeling young girls, who become less ambitious and less interested in leading.
Many famous, strong and successful women support this campaign. Even the first lady Michelle Obama seems to be on board with this project. So, what these famous and successful women are willing to do is to ban the word bossy.
The video ends with Beyonce saying quite a powerful message for women from all over the world, who might have been bothered by someone calling them bossy. “I’m not bossy, I’m the boss,” Beyonce says. The campaign was created by LeaninIn.org, which is a nonprofit organization founded by Sheryl Sandberg.
The video features successful stars such as Jane Lynch, Diane von Furstenberg, Condoleezza Rice, Jimmie Johnson and naturally Beyonce and Jennifer Garner. Victoria Beckham has already showed her support for this project, posting various messages for the campaign on her Twitter.