On Wednesday, Grammy-Award-winning Beyonce released a new fragrance in her collection. “Pulse”, was presented in a blue futuristic bottle, that evokes both the essence inside and the expression of modern and vigorous life of the women who will wear it. “Pulse” features an ingredient never used before in a perfume and is created in collaboration with one of the finest perfume designers at the moment.
Beyoncé was present at Dream Downtown hotel in Manhattan for the promotion of her new fragrance, “Pulse”. She looked ravishing in a blue sequin outfit that showed her baby bump and a whole lot of legs. Apparently, she was not only promoting a new perfume, but also a pregnancy look. “It is important that I don’t look at this as like an illness. I am not sick. I am the same woman and I have the same passions.” She added that excitement is the fuel that keeps the things going. “It is natural and comes from adrenaline”, the diva said.
“Pulse” was released in collaboration with the famous fragrance and cosmetic company, Coty. The fragrance is described as being a mix between citrus and orchid. It is a perfume recommended for daytime, as it is energetic and full of excitement, just like Beyoncé feels when she is performing on stage. The top notes of the perfume are pear blossom, frozen bergamot Blue Curacao liqueur. The heart notes feature a flower used for the first time in the making of a fragrance: the blue orchid. And the base features Madagascar vanilla, musk and precious woods. The sensual, bold and irresistible smell will make heads turn at every corner.
Beyoncécalled in Bruno Jovanovic for help with the Pulse fragrance combination. Jovanovic is “responsible” for other famous fragrances, such as the “CK IN2U” Calvin Klein collection, “Onde Extase” and” Idole d’Armani” for the Armani house, Island Hawaii for Michael Kors, “Naughty Alice” for Viviene Westwood and “Lady Million” for Paco Rabanne.