Bettheny Frankel’s Skinnygirl cocktail line was retired the “all natural” label, after a detailed investigation which proved that the ingredients used are not as natural as claimed, Access Hollywood reports.
Reality star Bettheny Frankel, who started the organic food line Skinnygirl, is facing deep marketing troubles with her beverage line. The cocktail bottles of Skinnygirl Margarita claim the ingredients used to obtain the beverage are all natural. But a recent investigation led to the conclusion that it is not like that at all. So the organic food chain that was selling it until now, released an official statement announcing that the Skinnygirl product will not be found in its stores any longer. “After discovering that it contains a preservative that does not meet our quality standards, we have had to stop selling it.”
So why is Skinnygirl Margarita not natural? Bettheny Frankel praises the beverage as containing only “natural flavors” and the presentation website of the line states there are “no preservatives” used in the formula. However, a representative for Skinnygirl spoke to TMZ about the ingredients contained in the cocktail beverages and said that “Skinnygirl Margarita contains very low levels of sodium benzoate, so it can stay on the shelves.” Sodium benzoate is a preservative. The representative also replied to the natural food chain’s decision of halting the selling of their product. “We understand their [Whole Foods] position and we respect that.”
On the other hand, Bettheny Frankel told Access Hollywood that the Skinnygirk cocktail “is as close to nature as possible, while still being a shelf-stable product.” She believes this is a strategy to “tear down a success”.
Earlier this year, in May, Frankel sold Skinnygirl to her distributor, Fortune Brands Inc. for 120 million. dollars.