There’s really no better way to get attention to your products than getting a celebrity to promote it and make it about them. Particularly when that celebrity is none other than Twilight’s Bella Swan. According to official statements, the Balenciaga perfume will be promoted by Kristen Stewart, a.k.a Twilight’s Bella Swan.
If you’re a vampire movie fan, than it is impossible to have missed the Twilight saga or its Bella Swan. And if you paid a little bit of attention to other details than the love story and action, you must have noticed that Bella Swan wasn’t exactly the kind of character that would wear a Balenciaga perfume.
However, the company feels that once you strip Kristen Stewart from her Bella Swan good girl jeans and flannels, the eye meets a stunning, cool young woman that will fully embody the Balenciaga image.
Head designer Nicolas Ghesquière with the Balenciaga house, believes that the actress “embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence…She shares the radical spirit of Balenciaga.”
According to Isabelle Guichot, chief executive officer of Balenciaga, “Kristen is the perfect choice as she embodies Nicolas Ghesquière’s unique version for the second chapter in our fragrance history”.
Everybody has only good things to say about the collaboration between Balenciaga and Kristen Stewart. Catherine Walsh, senior vice president of American fragrances for Coty Prestige, stated that Kristen was an evident choice for the new fragrance. “She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga”.
Kristen Stewart has recently said: “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom in this project”. She added that she felt “blessed and really proud to be the face” of Balenciaga’s new fragrance which will be launched in the fall of this year.
The actress mentioned that Balenciaga is a brand that has always stood out to her. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga” she added.
The first fragrance from Balenciaga was released in 2010 and Charlotte Gainsbourg was selected to promote it.