Yes, it looks like automakers are trying to limit the data they share with technology partners Google and Apple, through new systems that link smartphones to vehicles. With this decision, they will manage to defend access to information about what drivers do in their cars.
CarPlay and Android Auto allow users to plug their smartphones into a car and control them both by physical buttons and by voice. This kind of systems are expected to be seen on every car that buyers will purchase. However, the tension around what data sharing is required has slowed the spread. At this moment, manufacturers are fighting with the pros and cons of allowing these famous companies into their dashboards.
“We need to control access to that data,” declared Don Butler, Ford Motor Co’s executive director of connected vehicle and services. “We need to protect our ability to create value” from new digital services built on these cars. Auto companies think that the vehicle data will one day generate huge amount of dollars in the e-commerce. To be mentioned the Google and Apple are already making money from smartphone owners by providing services and products, like targeted advertising and digital music. However, connecting their phones to car systems will certainly extend their reach.
To be mentioned that several auto companies have declared that they won’t allow Google and Apple to provide data from the vehicle’s functional systems, throttle, brakes and steering. Another data that they want to protect is the information about range, which is known as a measure of how far the vehicle can go before it runs out of gas.
“The risk is, if you give up control and somebody else figures out that business model, then you lose the future revenue stream,” has declared Friedmar Rumpel, vice president in AlixPartners’ automotive practice. However, while several automakers have agreed to sign up to the use of CarPlay and Android Auto systems, which are designed to make it safer and easier for drivers to use the features and apps on their smartphones while driving, it seems that some companies have decided to design their own systems.