One of the reasons why there’s so much fuss about the Consumer Electronics Show each year is that all in all it is the time when everybody who is somebody in the IT business comes to show off the latest products and services. At the same time, with so much media coverage, releasing new products is the best way to get promoted. It is the case of AT&T, company that unveiled Lumia 900, the first Nokia with Windows Phone, at CES 2012.
Both Nokia and Microsoft have lost a lot of money throughout 2011 as consumers and phone producers have became more interested in Android and iOS. The competition was so cut-throat that it soon made both Nokia and Microsoft’s Windows Phone things of the past. So, the two companies have decided to create a partnership and adapt both the mobile operating system and the phone itself to the current day demands.
Hence, the Nokia Lumia 900 appeared. AT&T announced it was going to sell it within its network during a presentation at CES, where Nokia Corp. CEO Stephen Elop and Microsoft CEO Steve Ballmer both joined in. Bloomberg writes that AT&T is the biggest U.S. carrier to announce a Nokia Windows handset.
Chris Weber, president of Nokia Americas, stated: “The introduction of Nokia Lumia 900 with AT&T is another significant milestone in the ongoing rollout of Nokia’s global smartphone strategy”.
Stephen Elop said: “With Lumia, our interest has been to establish a series of beachheads in this war of ecosystems… There is much more we can do in this battle, especially here in North America”.
Although during the CES 2012 presentation, executives did not mention a certain release date, according to the press release the Nokia Lumia 900 will be available in the coming months at AT&T, exclusively. The phone comes in cyan and matte black and features a 4.3 inch AMOLED ClearBlack Display that allows for “rich, bright images both indoors and out”, 4G LTE technology, long-lasting 1830 mAH battery.
The phone also features two cameras. The primary one comes with Nokia’s exclusive Carl Zeiss optics and large aperture which allows for quality pictures even in low light conditions. Finally, as Chris Weber pointed out, Nokia Lumia 900 was “designed specifically with the US in mind” so this smartphone might be worth watching out for.