Although everybody knows texting while driving is dangerous, 100,000 accidents happen each year because of it. AT&T attempts to stop texting and driving, or at least get drivers to take a no-texting-while-driving pledge with a campaign called “It Can Wait”.
September 19 will be the day AT&T and American drivers pledge to stop texting and driving. It’s part of AT&T’s awareness campaign called “It Can Wait” looking to curb the number of drivers texting while driving. Singer Ryan Beatty, actress Victoria justice and AT&T employees are supporting the awareness campaign focusing mostly on getting teenagers to keep their eyes on the road and not on their smartphones.
“I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be” said AT&T CEO Randall Stephenson. “Texting and driving should be as unacceptable as drinking and driving” added the AT&T CEO.
The AT&T “It Can Wait” campaign focuses on teenagers. “We encourage people to pick up the phone and look at the last text they sent or received, and really ask themselves, ‘Is this text worth someone’s life?’ and the obvious answer is, ‘No, it can wait’” reads AT&T’s campaign description.
An AT&T survey reads that 97 percent of today’s teenagers are well aware of the dangers of texting and driving. But, given they are teenagers who believe they’ve mastered living better then grownups, 89 percent said it takes them five minutes to reply to a text or an email, whether or not they are driving
Moreover, 77 percent said they texted their parents while driving and another 75 percent confirmed they have friends that usually text and drive. Charlene Lake, Chief Sustainability Officer for AT&T told Mashable the statistics are “frustrating” because “it’s so avoidable”.
Part of AT&T’s attempt to stop texting and driving, the company made available a free Android app that manages your smartphone while you’re behind the wheel. It will answer to your text messages, divert calls to voicemail and mute any other notifications during your driving, so there won’t be any temptation to use the phone.