During IFA 2014 in Berlin, Asus has released its first wearable named ZenWatch. This new device is supposed to be the rival of LG G Watch R and Moto 360. Probably Asus isn’t best-placed to change the market of wearables, if we think at Samsung and Apple smartwatches and their market domination. However, the Taiwanese tech-maker has decided to join this market area and try their chances with this wearable, which definitely looks great.
The ZenWatch hopes to gain some attention with a slick design that gathered many features from old-fashioned watches. This devices has a curved stainless steel body with a stitched leather affair strap which lends the watch a classic look. The strap is really cool because it has a quick-release clasp, while the watch’s face has a sturdy Gorilla Glass 3.
This far nothing new, but in this watch you will also find a 1.63-inch display, which is not enormous, but will definitely set this device apart from other smartwatches. The ZenWatch has a 320×320-pixel resolution, with enough pixel to discern the small text and icons on the watch interface. Even if it has a bigger display size, ZenWatch is very comfortable to wear and its slim construction doesn’t feel too weighty or bulky on users’ wrist.
Asus ZenWatch comes with 4GB of storage and a Qualcomm 400 processor, backed up by 512MB of RAM, which actually is not much memory if we compare it with other devices. It is a modest smarthwatch if we think that there are many games or apps for Android Wear that would require some serious processing capability. The menu is very smooth and an interesting feature about this watch is that is splash-proof, which means that it should resist in rain.
Asus hopes that ZenWatch it will be available for sale at least in the UK until Christmas. This wearable device is going to cost 199 euros in Europe and £199 in UK. A United States launch is not yet confirmed, but if we convert the Euro price, it means that it will cost around 260 dollars. Asus confirmed that ZenWatch will arrive to Australia, but there’s nothing certain yet.