(Reuters) – While Samsung was busy setting the last details of its launching event last week, Apple was carefully considering new unlawful strategies to defeat its rival. Soon after Samsung Galaxy S4 saw the light of day, the Cupertino-based company released a website trying to prove that their iPhone 5 is much better than the new Galaxy smartphone. Needless to say, the move was described by customers and analysts alike as a lame attempt to denigrate Samsung’s products.
The website called “Why iPhone” is a collection of reasons which should convince customers that Apple’s smartphone is still the best. Their efforts, however, do not prevent customers from seeing the obvious truth: Apple has not launched a truly competitive product in a long time and no major events have been set for this year, either.
The same features that Apple usually uses to brag about when it comes to its products have been posted on the website, as well. It is with the help of the site that the reader finds out that the iPhone 5 Retina display is much better than the 5-inch Super AMOLED screen embedded on the S4 prototype. “The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels,” was the company’s official declaration.
Samsung managed to raise the bar by providing the new smartphone with a 13-megapixel rear camera, whereas iPhone 5 has only 8 megapixels. Yet, the Cupertino manufacturer is convinced their phone has many other qualities that the South Korean smartphone does not have. In their opinion, the image quality does not reside entirely in the number of megapixels, but rather in advanced options that allow color adjustments and image editing.
There are other benefits that Apple guarantees to people who have purchased iPhone. The iOS-based personal assistant, Siri, and the all-encompassing App Store are just two of the features that Apple thinks could determine customers to stay faithful to iPhone 5 and why not? to test some of their future products. The website does not make any direct reference to Samsung, but indirectly states that other manufacturers don’t care for their clients’ safety as much as they do.
Samsung ignored Apple’s attack and preferred to concentrate on the promotion of their smartphone. The website they created describes Galaxy S4 as a “life companion” that makes our lives “richer, simpler and more fun”.