Apple will be facing a new regulatory challenge. The famous company has been blocked from selling iBooks and movies in China. The country’s decision to block the sale of iBooks and iTunes here came less than seven months after the service was first launched in the country. Without a doubt, this is something quite unexpected and it definitely is not great news for the famous company.
The blockage came following an order from the Chinese broadcasting regulator, the State Administration of Press, Publication, Radio Film and Television.
As imagined, Apple gave absolutely no details about the reason why the services were shut down, but the tech company claimed that it hoped that it will be able to resume its services “as soon as possible.” What Apple did to determine this decision is also something that remains unknown for the moment.
However, it is important to mention that other services, Apple Music and Apple Pay, were still working properly. China has become one of the largest markets for Apple, so the revenues that the famous company obtains here are very important. Actually, China is currently the second largest market for Apple, after the US. However, this does not mean that things have been easy for Apple here.
Chinese regulators are known to have been cracking down on many tech companies lately and mostly on online content. Even social media platforms such as Facebook and Twitter have been affected. The Communist Party is well known to be very strict when it comes to media, but this might not be the only reason why tech companies are targeted.
Actually, China has also been trying to promote some local phone makers, including Huawei and Xiaomi. Increased competition from local brands has also affected companies such as IBM and Cisco, which have been directly dealing with a decrease in sales, as well as a decrease in the numbers of customers, because of the high interest on Chinese manufacturers.
Well, it is yet to see when Apple’s services will be allowed to return to Chinese users and if the reason of the blockage will be revealed.