Finally, after endless rumors and discussions, Apple has launched a music streaming service, called Apple Music. This new service offers a combination of music streaming, internet radio and downloads. For this launch, the tech company has teamed up with rap superstars like Pharell and Drake. The new service is designed to compete with the famous Spotify.
Apple Music is considered to be Apple’s first foray into music streaming, which comes for only 9.99 dollars per month and with an initial three-month free trial. This new streaming service is a little similar with the iTunes store, which was launched in 2003. The thing is that users can also download the music that they want. “Music is such an important part of our lives, and our culture,” has declared Tim Cook, Apple chief executive. “Apple Music will change the way you experience music forever,” he continued.
To be mentioned that Apple Music has been created in collaboration with the famous Beats, the company that Apple purchased in May last year, for the giant price of 3 billion dollars. This service will be available to users starting later this month. Jimmy Iovine, the person who co-founded Beats with rapper Dr. Dre, declared that this service is a revolutionary music service manned by experts. Also, former Radio One DJ Zane Lowe is one of the several presenters who will join digital live radio station Beats 1, broadcasting from Los Angeles, New York and London across the world. To be mentioned that approximately 6m individuals in the UK pay for music streaming subscriptions, while the number of digital download customers had declined considerably, by 2m since last year.
“There is definitely an appetite among iTunes users for this kind of service – over 20pc of them already stream compared to 14pc on average,” declared consumer retail analyst at Kantar Worldpanel, Andy Saxton. “Yet with nearly three quarters currently using Spotify, the challenge for Apple will be to convert these users to their own platform,” he concluded.
Apple also showcased its latest software developments for iPad, iPhone, Macs and Apple Watch. The company also launched the long-awaited Apple Pay in the UK and new app News.