These days, Apple has made a surprising announcement. The giant company has declared that it has acquired Faceshift, a company that makes animated characters look more real and human. This is without a doubt an interesting acquisition, and that question is: What is Apple up to?
We don’t know for the moment, but we will surely find out in the coming months. As for the company, Faceshift is a startup based in Zurich and has developed technology to create animated characters that capture a person’s facial expression in real time.
Another interesting fact is that this company’s motion capture technology has been used in the famous and much awaited Star Wars movie, which will be launched on December 18.
Of course, throughout this year there were some rumors indicating that Apple was considering buying this company, but there was no proof of the deal. Yesterday, Apple has confirmed the acquisition of Faceshift, through a customary statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the statement said.
This means that approximately all the employees from Faceshift are now working for Apple. However, the main question is how Apple intends to use this motion capture company? One thing is sure, although there are several ways where it can be useful for the tech giant.
So, in gaming experiences, players have the possibility to adopt avatars whose faces will be based on the player’s actual expressions for more realistic experiences. Another way where this technology can be useful is in movies. Of course, this area was already confirmed, knowing the fact that it has been used in Star Wars. Therefore, the last chapter are the applications, where Faceshift can be used for facial recognition or any other security purposes.
To be added that, until now, Faceshift has been focusing in areas like film and gaming. It is not a secret that animation technology can be time-consuming and costly to implement, but this company has been a game changer on the market.
“Faceshift studio is a facial motion capture software solution which revolutionizes facial animation, making it possible at every desk,” the company has declared.