At the end of 2013, we can definitely say that Apple had quite an excelent year. This year Apple released new devices, such as iPad 2, a CDMA iPhone and the global iPhone 4S with Siri, but the company also improved its operating system. The only aspect on which 2013 has brought no improvements is the iPod market, which for the first time in its history got no major updates.
Well, overall 2013 has been an amazing year for Apple and its iOS devices. The sales of these devices produced by Apple have increased dramatically over the months, while the new iPad 2 and the iPhone 4S are as popular as possible. These devices have actually been able to beat the records of sales of last year. Apple managed to achieve more popularity this year than its competitors, consolidating its position on top when it comes to both smartphones and tablets.
Samsung, Microsoft or Motorola have tried hard this year to beat Apple and promote their devices to gain the market. Despite their new advanced products and beautiful designs, none of these companies could impact Apple’s sales in 2013. Actually, none of the vendors using Google’s Android software were able to achieve sales figures that could be comparable to the revenues and profits that Apple generated throughout the year 2013.
When it comes to the products that registered most sales at Apple, we cannot say that every release of the company evolved spectacularly in 2013. In fact, the iPod dynasty was rumored to be close to its end in 2013, while sales dropped from 50.3 million last year to 42.6 million units this year. However, it seems that the drop in sales for the iPod was actually linked to an increase in sale of other iOS devices which run the iPod app.
Apple revealed that over the past decade the company has sold more than 300 million iPods. Over 250 million iOS devices have been sold since the release of the iPhone in 2007. In 2011, Apple brought no important improvements to its iPod lineup, adding only some small software adjustments to the iPod nano and releasing the white iPod touch with only few new options.