Even though after the initial release of tablet computers, the popularity of Apple could not be equaled, now it seems that the iPad was beaten by Android tablets when it comes to sales.
Unfortunately for Apple, the competition on this market has grown amazingly in the past few years. Naturally, Android tablets include a more diverse range of products which means that customers have a greater offer to make their pick.
The new study indicating that Android is now the tablet king was released on Monday. This study was conducted by market research firm Gartner. It found that Android tablet sales represent 62 percent of the global market. On the other hand, the sales for the iPad represent around 36 percent.
In fact, in 2012 Apple’s iPad still was the most popular tablet in the world, with a market share of 53 percent.
Last year, sales for the iPad decreased to the low 36 percent, while the sales for Android tablets continued to grow.
Still, there are some good news for Apple, which remains the highest-earning tablet maker in the world.
So, numerous manufacturers use the Android operating system nowadays. One of them is Samsung, which Apple was still able to beat.
If Apple sold more than 70 million iPads last year, Samsung was able to sale only 37 million units.
However, sales are growing fast for Samsung, so most likely the famous manufacturer will get even closer to Apple when it comes to sale numbers.
Still, analysts seem to believe that the tablet market will continue to change in the coming years. It is believed that clients will look for more sophisticated products, as well as more mobile tablets. Probably this market will evolve to offer customers the best of both tablet and laptop devices.
In 2013, tablets actually became a phenomenon. Android tablets became quite affordable, while still offering customers adequate specifications and a good level of usability. Naturally, this only made people more interested in purchasing such a device.
Apple’s tablets are still believed to address to high-end customers, while Android devices address to a large category of clients. Probably, this is the most important reason to explain this evolution.