After the release of Fire Phone in July, Amazon thought that they will have a great success on the market with the new device. Unfortunately for the famous company, after three months, they realized that the Fire phone didn’t have that runaway success. Amazon’s senior vice president, David Limp, declared that their new device didn’t match Amazon’s grand ideas and recognized that the price of the phone was “wrong”.
A couple a days ago, Amazon has released its third-quarter financial results which were a little bit disappointing. The online retail giant reported a net loss of 436 million dollars. Tom Szutak, Amazon’s CTO, said that the firm took a 170 million dollars charge “primarily related to Fire phone inventory valuation and supplier commitment costs.” These means that the sales for Fire phone were very low, and approximately 82 million dollars in smartphone stock remained unsold.
David Limp declared during a recent interview that “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’ And so we corrected.”
Now, you can find the Fire phone in a 32 GB model for 199 dollars and 64 GB model for 299 dollars. These are the standard prices in the industry. Amazon may have made a bad impression for itself by failing to compete with its rivals in the mobile device industry, despite the fact that the online retail giant is known for offering lower prices for its items.
Fire Phone comes with a 4.7 display IPS LCD, a resolution of 720 x 1280 pixels, 312ppi, a quad-core Qualcomm Snapdragon 800 CPU with 2 GB RAM. So performance is well looked after and the 33 GPU takes care of graphics performance. Fire Phone is a 4G LTE handset, with EDGE, GPRS, 802.11 a/b/g/n/ac dual-band Wi-Fi, NFC, Bluetooth 3.0 and USB connectivity via a microUSB 2.0 charger/connector port.
We know that this device runs Fire OS, a similar operating system to Amazon’s Fire Tablets. This is a new OS in the smartphone world. Fire OS is based on Android, but you wouldn’t recognized it, as there isn’t a single icon or button that was borrowed from Jelly Bean of Kitkat.
