Despite bad reviews and a little bit of disappointment from industry buffs expecting the Holy Grail of innovation from Apple’s new iPad, the tablet is selling big time. The company sold 3 million new iPad in just three days and the figure will skyrocket as Apple makes its latest gadget available to the rest of the world.
So far, within only three days of release, Apple’s new iPad sold in 3 million units. Even for Apple, a company used with blockbuster success, the figure is huge enough. As of 8 a.m. last Friday the new iPad became available in Best Buy, Radio Shack, Sam’s Club, Target, Walmart and AT&T and Verizon locations as well as Apple’s own retail points. Nine countries, United States included began selling the tablet at the same time. Another 25 countries will join the list by the end of this week.
The truth is that by last week’s Friday, analysts were already putting numbers together and based on the significant pre orders numbers they reached the conclusion Apple will be selling 65.6 million units.
The previous versions of the iPad sold 58 million in about two years. For instance, the first version of iPad sold only 300,000 the first day it became available. It took almost a month to reach the 1 million marks. For iPad 2, analysts say that the first day brought 400,000 sales, but this time it took customers only one weekend to break the 1 million mark. Meanwhile, the new iPad sold 3 million in three days!
Earlier this week, both Apple’s executive Tim Cook and partners such as AT&T announced the first weekend the new iPad went on sale was so successful it broke records. AT&T stated that the company managed to set a “single day record” for iPad sales.
Philip Schiller, senior vice president of worldwide marketing for Apple, said that it “was the strongest iPad launch yet”. He added that the “customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday”.
Market analysts agree: the new iPad release was a blockbuster. Shan Wu, analyst with Sterne Agee, did not expect such a huge number. But as he added, the new iPad’s features are “huge upgrades, enough to drive incremental buyers”.